As our great great grandchildren will hear it.
Todd McLaughlin and Jake Borke owned a small business.
They quickly learned how expensive it is to market to local customers.
After wasting money on un-trackable local advertising, they did what many small businesses do – a Daily Deal.
The Daily Deal had many negative consequences including:
- High cost (over 50% discount to customer, then half of revenue to the Daily Deal company)
- Low conversion to full-price customers
- Irritated full-price customers
- Weakened the brand
After the tears were wiped, Todd and Jake brainstormed a low-cost solution to help small businesses market their deals and help customers save money.
Along the way, Todd and Jake picked up a couple other teammates to join the startup team – Brooks Egolf, who can outsell Deep Blue 92% of the time, and Chris Todia, the man, the myth, the marketing machine.